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Secrets of Success

Lessons from the Good Farmer




Maintaining a successful business is a lot like operating a successful farm.

The good farmer understands that farming is a process.

He invests for the long haul.

The lessons of the good farmer are applicable to the success of any business.


There is a long growing season.

A typical year in the life of a business can seem like a long time.

In January, December may appear far away, but just as the good farmer

has to prepare in advance for planting and harvesting so you need to think ahead.

What do you want to accomplish in the next twelve months?


Good seeds grow best in fertile soil.

The good farmer knows to plant where the fertile ground lies.

In the same way, you need to know where your ideas and initatives can thrive.

Good ideas require a receptive audience.

To whom can you talk about your ideas?

Who will be receptive and supportive of your suggestions or iniatives?


Not all seeds grow.  Plant lots of seeds.

Before he sows the first seed, the good farmer knows that many seeds will be

lost so he has learned the right amount of seeds to plant to insure a successful crop.

In much the same way, it is important to realize not all of your ideas will be successful.

Not all of your products or services will find a following.

Not all of your prospects will turn into clients.

How many different revenue-generating ideas can you create?


Unforeseen disasters can happen at any time and there is only so much we can do to prepare.

The good farmer is aware that droughts, floods and other natural disasters can occur without


When the harvest is plentiful, he puts a portion in the silo.

He also relies on his past experience when a crisis arises.  

Likewise, it is important that you have a strategy should a valuable employee suddenly

leave or one of your big clients or customers goes elsewhere.

If you are suddenly caught off guard with the loss of an important part of your business, what is your “Plan B?” 

What is your “Plan C?”


There is always another growing season.

What ever happens in a season the good farmer knows there will always be another Spring.

What ever successes or struggles you are currently having, as long as you can stay competitive

and learn from your mistakes your organization will always have another opportunity to improve.

If you are not successful with an idea or approach the first time around, are you and those around you willing to try again?


You really can rely on your neighbor.

The good farmer knows in times of need his neighbors will be there for him just as he will be there for his neighbors.

What about your business? Is yours a culture where people practice “It’s not my job,”

or are people willing to jump in and help each other when the need arises?

Do people in your organization really believe they can rely on their “neighbor”?


You really do reap what you sow.

The good farmer would never be surprised if little planting yielded few crops.

He understands that success on the back end (the harvest) begins with a

focused commitment on the front end (sowing the seeds).

How about your business?

Is your focus on simply completing the transaction and yielding a short-term “harvest”

or on developing long-term relationships and continually reaping the benefits?


Share your harvest.

The good farmer is generous with what he has.

He cares about the community in which he lives.

Is yours a culture of sharing the wealth? 

Do you give back to your community?



You will most likley never own a farm but the common sense ideas of the good farmer apply to any buisness.

Learning from their wise ways will help your business and you reap many bountiful harvests.






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CTS Consulting, Inc

3126 Berkshire Road

Baltimore, Maryland 21214

phone 410-444-5857

cell 443-286-2488